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FoundationalMeta-analysis / review· Peer-reviewed

How Large Are Gender Differences in Toy Preferences? A Systematic Review and Meta-Analysis of Toy Preference Research

Davis, J. T. M., & Hines, M. (2020 (online January 27, 2020; February 2020 issue)). Archives of Sexual Behavior, 49(2), 373-394. DOI: 10.1007/s10508-019-01624-7.

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Summary

A meta-analysis of 75 studies (113 effect sizes) found substantial average differences in children's preferences for toys researchers classified as boy-related versus girl-related, while also finding that study methods and toy classification affected the results.

Key findings

  • Found large average group differences in gender-typed toy preferences across the reviewed studies.
  • Study methods and how toys were classified affected the size of the differences found.

GiftNav takeaway

Supports using gender as one general starting-point signal when little else is known about a child, while making clear it's a group-level pattern -- explicit, individual interests should outrank it whenever they're known, consistent with GiftNav's own ranking logic.

Limitations & cautions

A group-level average across many studies -- cannot predict what any individual child wants, and does not establish a single causal origin for the pattern (biological, social, or marketing-driven).

Last reviewed September 15, 2026.

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